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| Source Kevin Hutchinson |
"
The
Coca-Cola
Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands." Those words are written on the main
Coca-Cola
Company website, they are a pure fact, a proof to the companies 128 years of existence.
And in those 128 years
The
Coca-Cola
Company has done more than just produce fine drinks for all to enjoy. It has teamed up with the community to bring water, recycling, fashion, toys and more, and they aren't ready to stop rolling yet.
The
Coca-Cola
Company are teaming up with Will.i.am for EKOCYCLE™. A recycling brand initiative to create products and fashion.
The Facts
The brands focus will be to inform customers about everyday recycling choices that can be done to better the environment, and to turn those recycled items into products for every day use. It also strives to make social change in the public mindset, and lead to a world with zero pollution.
"By making products that contain recycled materials more attractive to
both businesses and consumers, everyone can do their part to keep the
cycle going to turn discarded waste into cool, new items. The Coca-Cola
Company shares this vision and together working with local communities worldwide we will showcase the greater value of
recycling, as well as selecting products that feature recycled materials."
Said contributor and global music artist Will.i.am who is behind EKOCYCLE™. Music star Dr. Dre® and New Era® are but the first contributors to put in their efforts behind the recycling effort's mission to inspire communities to become more Eco-friendly and to create a sustainable ecosystem that betters communities and the world. Later this year even more EKOCYCLE collaborations will be announced.
This is coming off the news of The Coca-Cola Companies
replenishing 108.5 billion liters of water back to communities through over 500 community projects in more than 100 countries. And this isn't the first of The Coca-Cola Companies expansions into doing more than producing a great tasting beverage. It's also invested in
WaterHealth International's Model for sustainable drinking water, bringing water to 1 million school students who would previously of not had it.
The Opinion
The
The
Coca-Cola
Company has always been a contributor to the community, in more than simply providing sugar drinks to the world. For 128 years they have been an ambitious entity, focused not only on giving the best drinks to the community, but in making the community a better place to live. There are many companies who claim to make the world a better place, to make themselves seem bigger. None of them are in as strong a position as coke is, with a share price of $40 and over a century of existence. And yet The Coca-Cola Companies big goal for 2020 was not to continue to dominate the market, it was to make the world a better place to live.
The
The
Coca-Cola
Company isn't obligated to do anything outside of their business interests, which is primarily in the production of sugar drinks, but at the same time also has a dedicated
food section and a
music section for expanded business ventures. It owns the brands Coca-Cola, Fanta, Sprite and Dasani, and yet through it all, the decision it has chosen to follow for the next 6 years is helping the world be a better place.
The future is bright for
The
Coca-Cola
Company, and the fact that the future most likely holds more refreshing drinks, recipes, music and community projects, there's never been a better time to support, invest in, and BE a Coca-Cola guy.
About Aaron Mikheal
An Australian professional writing student at
Victoria University and a Freelance writer.
22/06/2014
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